Global Marketing Assignment Example | Topics and Well Written Essays - 1000 words - 1

Global Marketing - Assignment Example y than others and this means that for a nation to acquire certain commodities from such nations then they have to pay relatively higher prices (Weithers, 2011:44). The report above shows for a period of four years where the value for U.S Dollar has been steadily increasing. The figures show that more than 80% of the currencies studied have lowered in value as compared to the U.S Dollar. There are several reasons why the U.S Dollar has had an increase in value for the past four years. One of the reasons is the high demand of the dollar in the international market. With increased production and active participation in the international market, the U.S supplied the world with products and services and this increased the ‘attachment’ it has had through trade. To make their commodities valuable, an increase in currency value would occur. Market forces in the international trade are critical in determining the currency value of a country. Looking at those countries that U.S majorly supply, it is obvious that their currency is less valuable compared to the U.S Dollars. However, Britain and Switzerland have currencies that are much higher in value than the U.S dollar because of their control of the market in terms of supply (Towbin and Weber, 2011: 177). Among the things that the U.S government probably did was to regulate the interest rates so as to increase value for its currency. This might have been done through restricting and controlling the money that runs in the international framework. When the currency is not easily found yet it is on great demand, its value normally go up automatically. The U.S government might have also deliberately set certain elastic rates that change with time. For instance, within a period of 48 hours, the currency’s value goes up by some figure. Since the international traders need this currency to help them trade with other partners, they would still buy it at those ‘expensive’ prices making the value to progressively

Organisational Approaches Essay Example | Topics and Well Written Essays - 2750 words

Organisational Approaches - Essay Example Hence, one effective method of capitalizing on opportunities to build strong relationships with a more ethically-focused consumer is utilizing digital platforms to build discourse and engagement about the firm’s efforts to be a superior company in terms of environmental responsibility. Placing online videos on a firm’s website, using social media platforms, blogs and other relevant web content allow organizations to speak directly with their desired target segments which have changed the face of public relations dramatically (Scott 2013). Through digital platforms, companies can build virtual communities with common interests and enthusiasm toward a particular cause or environmental concern that allows the business to become more integrated as a member or leader of these ethical considerations influencing consumption. Marketing research indicates that when a company or its brands maintain characteristics or values that are congruent to the consumer self, it creates much more potent and positive emotional connections to the brand which underpin the construction of consumer loyalty. To illustrate, one organization constructed a website to draw attention to alleged or known unethical behaviors related to the poor environmental policy of Royal Dutch Shell. This site allows for users to engage in discourse about Shell’s environmental issues, including blogging from previous Shell employees, which enticed more attention by regulators to control unethical environmental policy at this oil and gas leader (Hotten 2009).